Collaboration
A 27-style capsule built around Jean-Michel Basquiat's crowns, notebook pages and handwritten text, carried across the full I Love Ugly wardrobe. The artwork drives the trims and treatments as much as the graphics: crown embroidery, script-print denim, paint-splattered workwear and an ombré check overshirt with an artwork patch, alongside performance tees and shorts in all-over prints. The aim was a collaboration that reads as real product rather than merch, with every piece able to stand on its own.
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Senior menswear and activewear design, from first idea to approved bulk. Book a free 20–30 minute discovery call to talk through your brand, your next range and how I can help.