About

I'm Judd.

I'm a Sydney-based menswear and activewear designer with four years at I Love Ugly (ILU), a New Zealand streetwear and activewear brand. I set design direction and colourway strategy, planned ranges with the Merchandise Director, and worked to GP%, sell-through and stock-on-hand targets, so I design with margin in mind.

I have delivered monthly collections of 80–120 SKUs, and I know the Australian, New Zealand and US markets through my work at ILU. Many lean brands know exactly how they want their product to look but not how to turn it into something a factory can make. That is the gap I fill.

I have also worked directly with factories and suppliers in China, including negotiating pricing in person, so I know how to get the quality you want at a price that protects your margin.

I work from Sydney with brands across Australia and New Zealand, in person around Sydney and remotely everywhere else.