Anniversary

I Love Ugly 15 Year Anniversary

A collection marking 15 years of I Love Ugly, drawing on vintage ILU and the brand's past best sellers and reworking them in a new way. Pinstripe knit baseball shirts, Laid Amour football jerseys and shorts, a chenille-patched racing jacket and a run of graphic tees all carry the original ILU logo, with custom anniversary swing tags finishing every piece. The result is a range that speaks to long-time fans of the brand while feeling fresh for a new customer.

BrandI Love Ugly

CategoryAnniversary

My roleDesign direction and concepts, technical flats, product development

SeasonSpring 2023

Range15 Styles

Scroll through the collection

Model in the white and gold pinstripe Laid Amour football jersey

Musician in a home studio wearing the I Love Ugly skull tee, with the racing jacket over the chair

Portrait in the black, white and red Laid Amour racing jacket

Model holding a basketball on a beach court in the pinstripe Laid Amour jersey

White and black pinstripe knit baseball shirts with ILU embroidery

Close up of the chenille I Love Ugly megaphone patch on the racing jacket back

Front and back of the Laid Amour racing jacket

White and black pinstripe knit baseball shirts flat

Laid Amour football jerseys and shorts in white pinstripe and black monogram

Model dribbling a basketball in the skull hoodie and pinstripe shorts

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