Model in a black beanie, textured short-sleeve shirt over a long-sleeve tee and wide trousers, seated on a stool beside a white plinth with a vase

FREELANCE FASHION DESIGN AND PRODUCT DEVELOPMENT / SYDNEY BASED

Design and product development for Menswear and Activewear brands.

Work

Portfolio and Projects

Scroll through the projects

Model in an olive bomber jacket over a cream hoodie and grey beanie

Menswear

Streetwear

Streetwear across every category, from tees and fleece to denim and outerwear, designed for monthly drops at volume.

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Model in a brown crewneck over a light blue shirt and black pleated trousers by a window

Menswear

Contemporary Menswear

Considered menswear built on clean silhouettes, quality fabrics and details that earn their place.

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Athlete stretching in a dot-print cap, singlet and shorts with printed arm and leg sleeves

Activewear

Activewear

Performance running and training gear that works on the track and still looks right off it.

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Two styled outfits in CAD: black leather jacket with camo cargo pants, and burgundy leather jacket with raw indigo jeans

Technical design

CAD/Technical Drawings

Factory-ready technical flats across menswear, streetwear and activewear.

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Model in a black hoodie, painted cap and ombré flannel, with the Jean-Michel Basquiat and I Love Ugly logos

Collaboration

I Love Ugly x Jean-Michel Basquiat

27 styles built on Basquiat's crowns, notebooks and handwritten text, from crown embroidery to script-print denim and paint-splattered workwear.

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Collaboration

I Love Ugly x Keith Haring

22 styles rooted in Haring's New York, with his figures, hearts and polaroid archive across fleece, tees, outerwear and all-over print bottoms.

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Striped long-sleeve top laid out among ferns, from the Grave Runners collection

Activewear collaboration

I Love Ugly Active x Grave Runners

12 styles with the Auckland run club, built for trails and rain: hooded running jackets, mesh tees, split shorts and the club's gothic wordmark.

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Two runners on a city street in Rebel Yuth running singlets, tees and shorts

Activewear collaboration

I Love Ugly Active x Rebel Yuth

8 styles with UK artist Rebel Yuth, putting his artwork on performance tees, a tank and caps for running and training.

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Musician at a keyboard in a studio wearing an I Love Ugly skull tee, with an embroidered varsity jacket

Anniversary

I Love Ugly 15 Year Anniversary

15 styles marking 15 years of ILU, reworking vintage pieces and past best sellers with the original ILU logo and custom anniversary swing tags.

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Let's talk about your next collection.

Senior menswear and activewear design, from first idea to approved bulk. Book a free 20–30 minute discovery call to talk through your brand, your next range and how I can help.

Email Judd See services

Billed hourly / by the day / monthly retainer